Selling Your Products

The resources below offer guidance and ideas for marketing and selling your products.

Note: This list primarily includes resources for farm product marketing that apply to diverse regions and types of produce. We strongly encourage you to look for resources specific to your local context or product of choice.

BeginningFarmers.org:

This extensive website covers marketing strategies; finding farmers markets, grocery stores, and restaurants; marketing organic products; selling at farmers markets; software to manage farm sales and invoices; delivery and transport companies; setting up internet marketing and sales operations; and more.

USDA New Farmers:

This USDA site provides resources for farmers entering a new agricultural practice, including grants, directories of potential buyers and marketplaces, and local and organic food promotion programs.

Sustainable Agriculture and Resource Education Marketing Strategies for Farmers and Ranchers:

This 20-page bulletin presents many alternatives to marketing commodities through conventional channels. It spotlights innovative SARE-funded research into a range of marketing options, including farmers markets, community-supported agriculture, tourism, direct marketing, season extension, value-added goods, sales to restaurants, public campaigns, and the internet.

Community Alliance with Family Farmers The Farmers’ Marketing and Sales Notebook (California-based)

Selling in Online Marketplaces: “Selling Real Farm Products in a Virtual Marketplace” by Erica Frenay

“7 SEO Tips for Agricultural Businesses” by Laura Sutherly: This Agtivation blog post helps with search engine optimization (SEO) so your farm web page appears at the top of Google search results.

ATTRA Sustainable Agriculture Program Newsletter “Selling on the Internet and Through Wholesale Produce Distributors”
Setting the Right Prices for Your Products: University of Tennessee Agricultural Extension Guide to Pricing: Long but thorough, this guide provides detailed pricing strategies and information on how to conduct a cost-sensitivity analysis.

Beginning Farmers Guide to Pricing: This conversational article gives insight into the key questions one should consider when setting product prices.

Penn State Extension Pricing Strategy Guide: This article offers tips on presenting prices so they seem more like a deal for customers.

Selling Your Products

BeginningFarmers.org:

USDA New Farmers:

Sustainable Agriculture and Resource Education Marketing Strategies for Farmers and Ranchers:

Community Alliance with Family Farmers The Farmers’ Marketing and Sales Notebook (California-based)

Penn State Extension Article “Marketing Your Agritourism Business”