Selling Your Products

The resources below offer guidance and ideas for marketing and selling your products.

Note: This list primarily includes resources for farm product marketing that apply to diverse regions and types of produce. We strongly encourage you to look for resources specific to your local context or product of choice.

This extensive website covers marketing strategies; finding farmers markets, grocery stores, and restaurants; marketing organic products; selling at farmers markets; software to manage farm sales and invoices; delivery and transport companies; setting up internet marketing and sales operations; and more.

USDA New Farmers:

This USDA site provides resources for farmers entering a new agricultural practice, including grants, directories of potential buyers and marketplaces, and local and organic food promotion programs.

Sustainable Agriculture and Resource Education Marketing Strategies for Farmers and Ranchers:

This 20-page bulletin presents many alternatives to marketing commodities through conventional channels. It spotlights innovative SARE-funded research into a range of marketing options, including farmers markets, community-supported agriculture, tourism, direct marketing, season extension, value-added goods, sales to restaurants, public campaigns, and the internet.

The Carrot Project:

This organization offers a menu of support to help farmers build financial resilience. They provide value-added production webinars to support farmers looking to diversify their farm and profit potential. Priority is given to businesses in Rhode Island, Massachusetts, and Connecticut and offers free or subsidized support for those states. The program is open to farm businesses from outside states when space is available. 

Buyer Engagement:

This four-page document goes through basic considerations for farmers as they begin reaching out to potential buyers. It includes types of businesses, talking points, and questions to ask and provides a few helpful tips and resources. 

USDA Regional Food Business Centers Program:

This USDA program provides regional support for small-to-midsize producers to access local and regional supply chains, with a focus on underserved farmers and food businesses. Centers’ responsibilities include acting as regional food hubs to coordinate across geographic areas, providing technical assistance for food and farm businesses, and building capacity through business-builder subawards focused on emerging regional needs.

The Kitchen Door:

Looking to take your value-added production to the next level but not sure how to access a commercial kitchen? This searchable website can help you find licensed commercial kitchens for rent by city or zip code.

ATTRA Resources:

The Appropriate Technology Transfer for Rural Areas program website shares resources and guidance on business and marketing, farm start-ups, and local food systems.

Building an Online Presence for Your Business:

This resource covers the benefits of having an online presence and offers guidance on determining which platforms make the most sense for your business, maintaining your online presence, and optimizing user experience of your content.

GAP Certification Overview:

This guide covers the importance of obtaining Good Agricultural Practices certification, preparing for an audit, and the resources available that can help with the process.

Farm Commons:

This website provides legal workshops, a farm law library, and free resources for farmers. Topics include forming an LLC, farm business structures, and types of farm insurance. 

Penn State Extension Article “Marketing Your Agritourism Business

Community Alliance with Family Farmers The Farmers’ Marketing and Sales Notebook and CSA and Online Sales Resources for Farmers (California-based)